BRAND IDENTITY DESIGN

Brand identity design for businesses that need clarity.

PIXEL SHAKE develops distinctive brand identities for businesses that need a clearer, more professional and consistent presence across digital and print.

START YOUR PROJECT
Icon-brand-identity-logo
WHY BRAND IDENTITY MATTERS

A strong identity makes your business easier to
recognise. understand. trust.

A brand identity is more than a logo. It brings together typography, colour, composition and visual rules so your business presents itself clearly and consistently wherever people encounter it. When these elements work as one system, customers understand more quickly who you are, what you offer and why your business feels credible.

dreieck

01

Clarity

A clear visual direction helps people understand your business, your positioning and the value you provide.

Circle

02

Consistency

A defined system keeps your website, presentations, social media and printed materials visually connected.

star

03

Recognition

Distinctive and repeated visual elements make your business easier to remember and recognise over time.

From Idea to identity

Original brands don't start with a template.

Every brand identity starts with understanding what makes the business different. From there, I explore ideas, shapes, typography and visual relationships until a direction begins to feel unmistakably its own.

Some of the strongest ideas still begin on paper. Sketching removes distraction and creates space to think before anything is polished digitally. The selected direction is then refined into a precise visual system designed to work across digital and print.

Hand-drawn logo sketches for the Pedersen Real Estate brand identity in an open sketchbook

Human thinking — Hand-drawn exploration — Precise digital execution.

WHAT MAKES A BRAND IDENTITY

More than a logo. One visual system.

A logo is one part of an identity. The real strength comes from the system around it: typography, colour, composition and visual elements that make your business recognisable wherever it appears.

01

LOGO & BRAND MARKS

Distinctive logo systems and visual marks designed to work across different formats, sizes and applications.

02

TYPOGRAPHY

A considered type system that gives your brand character, structure and a consistent visual voice.

03

COLOUR SYSTEM

A defined palette created for recognition, consistency and practical use across digital and print.

04

VISUAL LANGUAGE

Shapes, graphic elements, imagery and composition that extend the identity beyond the logo itself.

05

LAYOUT PRINCIPLES

Clear visual rules that keep communication connected without making everything look the same.

06

BRAND GUIDELINES

Practical guidance for using the identity consistently as your business and communication grow.

the process

A clear path from first idea to final identity.

Every project is different, but the process follows a clear structure. You always know what we are working on, why decisions are being made and what comes next.

Understand

We define your business, audience, positioning, goals and the impression your brand needs to create.

Explore

I develop ideas through research, hand sketching, typography and composition, then select the three strongest logo directions for further development.

Present

Each of the three selected concepts is developed beyond the logo, with an initial colour direction and selected brand applications so you can evaluate how each identity could work in real use.

Refine & Build

Once a direction is chosen, the logo, colour system, typography and visual rules are refined and prepared for consistent use across digital and print.

THREE DIRECTIONS 

See the identity before you choose it.

Rather than presenting isolated logos, I develop the three strongest directions far enough to show how each could work as a real brand. Initial colour choices and selected applications make the differences between the concepts easier to evaluate.

Pedersen Real Estate concept 01 with an elegant PP monogram for Pascale Pedersen, refined wordmark and brand applications
Pedersen Real Estate concept 02 with a geometric PE monogram, custom-designed PEDERSEN wordmark and brand applications
Pedersen Real Estate concept 03 with a geometric PE monogram, modern wordmark and physical and digital brand applications
Alt: Four primary colour directions for Pedersen Real Estate with Midnight Ink #070622 selected and gold retained as the accent colour

COLOUR SELECTION

Defining the final colour direction.

With gold already defined as the special accent, the next step was to select the primary brand colour. Four directions were explored, and Midnight Blue was chosen as the final base colour.

BRAND COLOUR PALETTE

Built for consistent use.

Gold remains the signature accent. Where metallic reproduction is not possible, the identity is supported by a practical colour system for digital and standard print, led by Midnight Blue, Light Golden Brown and two neutral greys.
Final Pedersen Real Estate colour system with Midnight Blue, Light Golden Brown, gold, Medium Grey and Light Grey

Logo colour rule: Gold PE icon — Light Golden Brown PEDERSEN wordmark on dark backgrounds.