About Luca tina

Brand & Web Designer in Mallorca

I’m Luca Tina, the designer behind PIXEL SHAKE. Since 2002, I’ve helped businesses create clearer brand identities, websites and visual materials across digital and print.

Born in Southern Italy and raised in Germany, I now live and work on a small farm near Campanet, Mallorca. This mix of cultures, craftsmanship and everyday life shapes a design approach built on clarity, structure and human judgement.

Polaroid-style photo of Luca Tina on his small farm near Campanet, Mallorca, surrounded by chickens and feeding a pot-bellied pig.

THE DESIGNER BEHIND PIXEL SHAKE

From graffiti and print to branding, websites and visual systems.

My creative path began with drawing, graffiti and a fascination for letters, shapes and composition. That early interest led to a professional foundation in typography, layout, branding and digital design.

I completed my training as a media designer in Germany and began working independently in 2002, at a time when much of the print world was moving into digital production.

In 2012, I returned to Southern Italy, where I lived and worked for the next ten years. A project in Camp de Mar eventually brought me to Mallorca in 2022. Today, I live and work near Campanet, collaborating with businesses across Mallorca and Europe.

Life on a small farm keeps me close to rhythm, patience, simplicity and detail. It is a quieter environment, and a useful reminder that good work does not need noise. It needs clarity, care and a reason to exist.

EXPLORE SERVICES   I  VIEW SELECTED WORK

How i work

A clear process,
not random design.

Strong visual identities do not happen by accident. They begin with understanding, sketching and refining the right direction before anything becomes final.

I develop a small number of considered visual directions. The first ideas often start by hand, then become clean digital concepts and realistic mockups. This makes it easier to compare, decide and move forward with confidence.

Hand-drawn logo sketches used during the Pixel Shake design process.
Lupe

01

Discover

I start by understanding your business, your goals and the people you want to reach. Before anything is designed, the direction is defined.

Pencil

02

SKETCH

Before I go digital, I sketch. Away from templates, trends and visual noise, the first ideas are created by hand. This is where the visual direction starts to take shape.

Rocket

03

Refine & Deliver

The strongest direction is refined, digitised and turned into a clean professional result. No random design, no generic sameness. Just a clear visual system shaped with human judgement and real intention.

How i work

A clear process,
not random design.

Strong visual identities do not happen by accident. They begin with understanding, sketching and refining the right direction before anything becomes final.

I develop a small number of considered visual directions. The first ideas often start by hand, then become clean digital concepts and realistic mockups. This makes it easier to compare, decide and move forward with confidence.

Hand-drawn logo sketches used during the Pixel Shake design process.
Lupe

01

Discover

I start by understanding your business, your goals and the people you want to reach. Before anything is designed, the direction is defined.

Pencil

02

SKETCH

Before I go digital, I sketch. Away from templates, trends and visual noise, the first ideas are created by hand. This is where the visual direction starts to take shape.

Rocket

02

Refine & Deliver

The strongest direction is refined, digitised and turned into a clean professional result. No random design, no generic sameness. Just a clear visual system shaped with human judgement and real intention.